Create, prepare and manage print and digital graphics for all departments including marketing campaign graphics, PowerPoint and InDesign presentation templates, ticketing support documents, merch designs, website and social media content, email campaigns, and more
Co-manage the creation of the overall brand guidelines for Austin FC, Austin FC Academy (youth teams) and 4ATX Foundation (the non-profit arm of Austin FC) including graphic style and brand sentiment
Provide creative direction and management for all marketing campaigns including: jersey releases, player announcements, schedule announcement, influencer engagement, The Verde Van (our mobile merch van), Academy roster release, and more
Manage design concepts and preparation of signage artwork for Austin FC’s stadium and training center, including design of team store logos, mural concepts and renderings of partnership signage requirements
As one of the first 30 employees, I have been actively engaged in the management and growth ofAustin FC to its current employee headcount of approximately 85. Management roles include, but are not limited to sourcing and managing freelance artists, researched project and digital asset management software options, resulting in the implementation and management of ClickUp and Photoshelter respectively. Finally, I earned the title of the official Austin FC “Wheat Paste Bandit”after picking up tips from the internet and experimentation through trial and error